Spout Podcast
Spout Podcast

Episode 5 · 1 year ago

Jason Derulo

ABOUT THIS EPISODE

Jason Derulo has reinvented himself thanks to his masterful use of TikTok. Here's how Jason grew his TikTok following to become one of the biggest on the platform and how his social media approach can help anyone looking to grow their brand.

This episode of the spout podcast is sponsored by just Jared dot com for over 15 years. Just Jared has been the go to source for up to the minute updates on film, fashion, music and so much more visit just Jared dot com or join the conversation with just Jared on instagram, twitter or facebook. This is the spout podcast where famous people spout off on more than what they're famous for. Here's bru, hey, I'm brewer today. My guest, someone I'm genuinely a fan of. Let's welcome, Jason Derulo, Jason. How are things and all good. Thank you for having me brother. This is part of the spout podcast. I want to give you this official introduction. I worked hard on, let's Talk, Take you dancing 1st. 405 million global streams. Uh, 66 million views on the video. It's insane. On 600,000 videos on ticktock people are dueting it. They're dancing to it. 200 million sales worldwide. And then my favorite one, 42.3 million followers on Tiktok. You know, it's, It's crazy to...

...even fathom um, some of those numbers, I mean, especially the, uh, the 200 million souls. I mean, that's just like, I can't even imagine what amount of people that looks like. You know, like it's just always try to try to humble myself and always think of a new moment as it's all about. Starting from scratch all over again from what you say, riding solo in my head. And now you get this whole new generation, whether that's finding them through ticktock or you're just finding you through streaming. Like what do you think that new generation thinks of this, Jason Derulo? Do you think it's a different version or what do you try to put out there as, as who you are? I mean, they are seeing a new version of me, right? So like, I just didn't know what the route was right, I just knew how to work hard, I knew how to make music always, I knew how to sing and um you know with those tools that I had, I just kind of continue to just press forward and and, and lead with work...

...ethic, you do a really good job of this and I mean it's a fine line between content like original stuff I'm promotion and like trends. How do you kind of gauge that and know what to put out at what time? I really immerse myself as part of the Tiktok community. I actually genuinely enjoy it. Right? So it's not me coming on there just trying to promote my music and I see a lot of artists do that and it just it's almost like disrespectful almost you know because there is a community within Tiktok is unlike any other app. So to just come on the app and promote your song and then be like peace. I was just like uh it's kind of crazy to me. Um that's something that people will have to learn with time. I think people will let it happen a few times. But I mean if you're not interacting with the app, I mean people are not gonna keep, keep messing with you, let me piggyback off that. Because we have had so many like, and maybe they are, they are just one hit wonders. But do you think Tiktok is almost like a new SoundCloud, forgetting that new music out there are different beats. I think it's uh, SoundCloud on, on steroids. It's like,...

...it's, it's so different because it's just taken over from a way on a way different scale brands want to spend, you know, a ton of their marketing dollars on, on Tiktok because, um, that's where a lot of people are spending a lot of their time and with that being said, music is being broken every single day on Tiktok. So what that does is two things, right? You have artists that are able to have a shot, you know, all kinds of artists, which is cool. Um, but then you've got artists that might make a cool song by chance, but can't make another good song. So you can get a lot of, a lot of one hit wonders. But what it does is it gives everybody an opportunity, everybody has a chance to, you know, have something go viral or, or make a hit song. You've had so many just creative pieces of content coming out. How do you keep those juices like flowing? Cause you're doing so many outlets and music and all the platforms, you know? How do you wake up and become...

...inspired for that stuff? I try to dedicate uh like an amount of time. So like I had at the beginning of quarantine, I had a lot more time. So like I was like, like pump out like way more material. Um but what I, what I'm trying to do now is dedicate a day and I'll make a bunch of content on that day. I'll think of a bunch of concepts, you know, do you have a bunch of people come over for? That means your house basically like a creator house at this point you have appointments with people to come in and just piling this stuff out. Yeah, like with different, different collaborations. Yeah. But I mean, I mean like I have one main guy, but like, you know, if I want to do like a collaboration, like I see a like a cool style of content creator, I might invite that person over. Um It just kind of depends on on what what the Tiktok is, but I like I like collaborating. I like lifting up um other creators and making sure that people see what they're doing.

Sometimes. I see incredible things that um don't have a lot of views, or doesn't don't have a lot of attention yet, and I'll um invite that person over so that, you know, they can get more of a of an audience on what they're doing. Because there's some incredible people out there, man. What's your favorite trend right now? Is there anyone that caught your eye? I'm pretty sure. I think I've seen you on Tiktok, Have you? Really? Yeah, if you have that just made my life yo so you're you're the one that, uh, does that, it makes sense now. The radio stuff, I've seen you many times. You'll you'll do like stuff like um you like play like a song that doesn't belong on the station or something if I played whop on a country station? Yeah, yeah, that's what it was. Well, let's talk to the new song, man, we're all excited for. I mean, you've been promoted for a little bit, pumping it out their lifestyle with Adam Levine. Tell me how that all came together. Uh It's exciting man, lifestyle. Um it's probably one of my favorite...

...collaborations, you know, um I grew up listening to Tomorrow Five, I'm saying. Uh, he he is someone that has um, just transcended time, right? So, you know, it's just the atom today is as alive as the as the atom in 2000 and seven. I think it's it's a real pleasure to be working with someone who has, you know, been as successful as he has throughout, throughout all these years. Um I have someone that I collaborate with with a lot of his name is J cash, phenomenal um songwriter and um I co wrote uh swallow with him. Uh he also co wrote uh, wiggle, uh he co wrote Savage love and uh, and lifestyle. So with this particular song, I love the song, you know, as soon as we're finished, I was like, you know, this is a huge record, I think this is a life changing um type of record. It's like a uh, like a staple of a new era. And I was like, if...

...if I'm gonna do a feature on it, it has to be someone that speaks to that right, has to be someone that speaks to, um, you know, iconic uh iconic nature. Um And the only person that came to mind was him, because that person had to be able to sing this song as well, right? I mean, it's not a very easy song to sing, and it's very specific. So, Adam was like, the only person that came to mind. So I was like, if it was it's not Adam, this is always gonna be by myself, and uh j Cash, who also works with with Adam a lot. He asked Adam if you want to be on, and Adam thought the song was incredible, and the rest is history, you know, maroon five, It's it's a group we all grew up with, and for me, at least that's you, too. So, like, you do have that in common with that staying power, you know, to keep putting out great stuff time after time, what do you think goes into that? Is it just being relevant or is it ultimately come down to the product? You know what you're putting out? I think what...

...happens to a lot of really talented people is um sometimes life life happens, right? And um they spend more of their time and energy into other areas and in the beginning, um you know, you're so hungry and focused on this one thing and you want to make it out there and you want people to hear your music, so that hunger, you know, it just just, it makes you make it happen, you're gonna make it happen. The problem is when you get there, you feel like you're there. Um and then the work ethic slowly starts to to um go down. But that same year you've got a hungry um new uh new young Jason Derulo out there, that's that's that once it better than you do he's gonna get it. Um So if you always got to think of it like that there's always a younger version of you. So that is uh is hungry and that wants to make it uh better than you want to keep it. So if you want to keep it as bad as...

...they wanted that they're always gonna take that slot. Um And there's only so many slots right? So like you've got you know some some of you gotta do these radio stations right? Like yourself like right? Like I have like These 20 slots that actually matter if you're not within that 20. You know you kinda you kinda messed up. I always keep that energy that same energy that I had in the beginning um to make it to the next level. So that's why I always bring myself all the way all the way down to the beginning, every single time. Well, it seems like to a pattern with these songs is you always, no matter what, have fun with them. And when it comes to that, do you bank on creators, on social platforms? Like Tiktok, do you have something in mind that you want to make to go with the song or how does that work? Yeah, I'm not really, I don't consider myself like the guru of creating dance trends. People that are actually good at that. I'll leave it to them and if I see one that's lit, I'll be like, oh, that's lit and then I'll join in and do it. Um...

...but I'm not gonna like start it myself because it's just not really my will house. Really? Uh I don't even really post dances that often usually. Uh So, so yeah, with that being said, it's it's an incredible way of of of, you know, getting people to connect to a song a in a different way, right? I think this this phenomenon is going to change the way concerts look forever, you know? So like when when people hear Savage Love, it's not gonna be just singing the song, people are going to dance to it. I'm such a huge fan, like it's been so amazing talking to a little bit and keep making great content and music and we're so excited for lifestyle, man, keep killing it you as well man, you're breaking barriers in your world, man. Keep keep it up, That's incredible, man. Uh seen it a couple times and being like, oh, this is so dope, because, you know, it just shows how like someone that knows how to create content is just someone that knows how to create content. It can be literally anything that you enjoy doing and you just have to make it fun to...

...watch and and you, you have that in the bag man, so congratulations to you. All right buddy, so nice talking to you, have a going, hopefully talk soon. See the full conversation at spout podcast on youtube. Follow us at spout underscore podcast on I. G twitter and tick tock plus. Now spout podcast on clubhouse next week, mickey guidance spouts off, you know, I'm breastfeeding so I can't ruin address, you know, trying on dresses, you know, I hate, I mean that's just the reality of it, you know, so there was a lot of, there's just so much going on and man, I'm just so grateful. Be sure to listen to the next spout podcast on apple podcast, Spotify or wherever you get your podcast. The spout podcast is presented by Alpha Media produced by Guerillas sound hosted on Sounder FM and created by Phil Becker. It's about.

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